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Content Assistant for Pinterest, Instagram, and Blog Support for Wellness Brand

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Hi! I’m looking for a reliable, creative, and detail-oriented content assistant to help support my wellness and lifestyle brand, Stay Esy.

I’m building a thoughtful brand centered around rest, caregiving, self-care, and emotionally supportive content, primarily for burnt out professionals in caring roles, with some content expansion into Black men & women in care roles as well.

I need help with content creation, repurposing, across Instagram and blog content. As well as scheduling for Pinterest only.

What I need help with:

Creating 4–5 Instagram posts per week

carousel posts and/or reels

captions included

Creating and scheduling 14 Pinterest pins per week

some pins can be repurposed from Instagram content.

Writing and/or formatting 2 blog posts per month.

Light content organization and scheduling support for Pinterest.

Basic Canva design work.

Understanding of branding, visual consistency, and social media aesthetics.

Ideal candidate:

Has experience with Instagram, Pinterest, and blog content

Knows how to create content that feels polished, warm, and engaging

Is comfortable working from brand guidelines or templates

Has strong attention to detail

Can communicate clearly and work independently

Understands content repurposing and scheduling workflows

Has experience with Canva, Pinterest, and social media scheduling tools

Nice to have:

Experience with SEO or blog writing

Familiarity with wellness, self-care, lifestyle, or emotional support brands

Experience with Pinterest growth

Experience with social media content batching

Important:

This role may be best for someone who is comfortable working within a defined budget and a smaller brand workflow. Some content may already be drafted, and some content may need to be created or repurposed from existing brand materials.

I’m open to discussing what level of support makes sense based on your experience and rates are negotiable.

To apply, please include:

Your experience with Pinterest, Instagram, and blog content

Examples of content you’ve created or scheduled

What you would be comfortable handling within this scope

Any tools you use regularly, such as Canva, Pinterest, Meta Business Suite, WordPress, or scheduling platforms.

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