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[Remote] Website Strategy & Experience Lead

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Note: The job is a remote job and is open to candidates in USA. Dave is a financial app on a mission to build products that level the financial playing field. They are seeking a Website Strategy & Experience Lead to own and evolve their website as a critical growth channel, focusing on attracting, educating, and converting potential members through strategic website management.


Responsibilities

  • Define and evolve the long-term strategy for Dave’s website as an acquisition and discovery platform, connecting SEO, content, UX, and experimentation into a unified roadmap
  • Analyze website performance, user journeys, and conversion funnels to identify opportunities that improve acquisition efficiency and web-to-app conversion
  • Partner with engineering and product to develop a flexible website architecture in Contentful that supports scalable landing pages, experimentation, and rapid iteration
  • Lead search and discovery strategy across technical SEO, site architecture, and content frameworks, helping Dave appear in traditional search as well as emerging AI and generative discovery experiences
  • Build and manage an experimentation roadmap using tools like Ninetailed, translating test results into scalable improvements across the website
  • Collaborate with brand and content teams to develop educational and product-focused content that strengthens trust and positions Dave as a credible financial resource
  • Ensure website experiences meet accessibility and regulatory standards, including ADA and CCPA requirements

Skills

  • 8+ years of experience in website strategy, growth marketing, or digital experience management (specifically for consumer products/b2c)
  • Proven track record owning a high-traffic website that directly contributes to user acquisition and CAC efficiency
  • Experience partnering with product and engineering teams to build scalable web infrastructure and experimentation frameworks
  • Strong analytical skills and experience using tools like Google Analytics to evaluate performance and guide decisions
  • Experience working with modern CMS platforms such as Contentful and experimentation tools like Ninetailed
  • Deep understanding of SEO, conversion rate optimization, and modern discovery channels, including AI and generative search
  • Strong cross-functional collaboration skills across marketing, product, engineering, design, and legal partners
  • Experience in fintech or another regulated industry
  • Familiarity with App Store Optimization (ASO) and app store landing page strategy

Benefits

  • Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
  • Flexible hours and virtual-first work culture with a home office stipend
  • Premium Medical, Dental, and Vision Insurance plans
  • Generous paid parental and caregiver leave
  • 401(k) savings plan with matching contributions
  • Financial advisor and financial wellness support
  • Flexible PTO and generous company holidays, including Juneteenth and Winter Break
  • All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

Company Overview

  • Dave is a banking app that offers customers banking, financial insights, overdraft protection, and building credit products. It was founded in 2016, and is headquartered in Los Angeles, California, USA, with a workforce of 201-500 employees. Its website is http://www.Dave.com.

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