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Growth Campaign and Content Manager - Remote

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Join Our Spiro·Verse

THIS IS A REMOTE OPPORTUNITY IN THE US.

Spiro is hiring a Growth Campaign & Content Manager to join our Sales & Growth Enablement team in support of our Exhibits line of business. The Growth Campaign & Content Manager works in partnership with the Sales & Growth Enablement team, delivering best-in-class multi-channel and digital growth campaigns. This role is responsible for the GTM content strategy and creating, optimizing, and managing engaging multi-channel campaigns that drive lead generation for new business and existing clients.

Company Overview

This is Spiro. A strategically-led, creatively-driven, leading global experiential agency. We exist to cultivate powerful brand connections through the channel of experiential. We believe strong global communities are empowered by diversity, inclusion & belonging.

Where data-informed creative meets advanced digital solutions, we boldly go where no experience has gone before. As Spiro•nauts, we are born storytellers & story makers; fearless dreamers of the “what if;" and pioneers of innovation in our craft. Together, we launch brands into their experiential orbit through the power of Brand Gravity.

Learn more about who we are here (

Responsibilities

  • Campaign Strategy & Execution: Help define campaign scope, objectives, and target audience; build and deploy multi-channel campaigns (email, social, paid, web).
  • Digital Strategy: Develop and implement comprehensive, multi-channel digital campaigns to drive brand growth to include paid ads, SEO, etc.
  • Content Strategy: Help define the go-to market content strategy for our exhibits business, leveraging persona insights and current content best practices.
  • Project Management: Coordinate with internal teams and external agencies to ensure timely execution.
  • Performance Analysis: Track key performance indicators (KPIs), conduct A/B testing, and prepare reports to optimize ROI and improve future strategies.
  • Budget Management: Determine and track campaign budgets, ensuring efficient allocation of resources.
  • Quality Assurance: Oversee the creation of marketing assets (landing pages, emails) to ensure brand consistency.
  • Social Community Management: Monitor our social channels for opportunities for conversation, reshares, and amplifying our core messages in partnership with the content team.

Qualifications

We understand the importance of transferable skills and a diverse perspective, so if you do not fit all these requirements, we still want to hear from you and encourage you to apply!

  • 3+ years of experience in events, exhibitions, marketing, or a related industry
  • Bachelor’s degree in Marketing, Communications, or equivalent experience
  • Proven experience in a growth or marketing campaign role with focus on lead generation and content strategy.
  • Hands-on experience managing and optimizing digital ads, including paid LinkedIn, Google, SEO, etc.
  • Strong project management skills with the ability to manage multiple priorities simultaneously while staying focused on results for the business.
  • Excellent written and verbal communication skills.
  • Some experience with leveraging AI for content creation and campaign planning a plus but not required.

Attributes

  • Creative and innovative thinker
  • Detail-oriented and highly organized
  • Collaborative and team-focused
  • Adaptable and comfortable in a fast-paced environment
  • Proactive problem-solver

Measure of Success

  • 30 Days: Gain an understanding of Spiro’s brand voice, exhibit audience, and goals and objectives for driving growth.
  • 60 Days: Implementing our content and campaign strategy to drive new business
  • 90 Days: Take ownership of campaign workflows, regularly analyze performance data, and proactively recommend optimizations to improve engagement and reach

Benefits

  • Remote Environment
  • Full Benefits Package
  • 401K Vesting Immediately
  • Psychological Safety
  • Diversity, Inclusivity and Belonging Culture
  • Employee Led Resource Groups
  • Spiro•YOU Professional Development & Learning Programs
  • Employee Events

Our Process

Our interview process is hand crafted to our roles. In general, you can expect to have an initial phone interview with our talent acquisition team and thereafter video interviews with team members and your future manager. We welcome candidates to view our social medial channels and website to extend the conversation beyond the responsibilities of the role. Once you have completed the interview process, we conduct a criminal background check, where applicable by law.

#LI-Remote

#LI-SK1


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights ( notice from the Department of Labor.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...