Overview:
I'm a luxury lifestyle and travel content creator and founder of a sculptural candle brand. I'm looking for an experienced Pinterest manager who can build and execute a strategy that drives measurable results: affiliate sales, product sales, and social media growth. This is not a reposting role. I need someone who treats Pinterest as a search engine, understands content strategy, and has the numbers to prove their approach works.
I expect structured, proactive communication. You follow up with me, not me chasing you. Check-ins should be organized, purposeful, and consistent: a brief kickoff to align on direction, a midpoint check to confirm we're on track, and a monthly report with clear performance data. If something comes up between check-ins, please flag it instead of waiting.
Phase 1: One-Time Audit & Setup (Budget: $550)
- Full Pinterest account audit
- Build/restructure board strategy with SEO-optimized board names and descriptions
- Create a dedicated LTK board for shoppable lifestyle content with all pins linking to specific LTK posts (never the LTK homepage)
- Repurpose and upload existing Instagram content; selecting only what translates well to Pinterest
- Write keyword-optimized pin descriptions for all uploaded content
- Connect and configure Tailwind scheduling queue
- Set up shoppable product catalog pins via Shopify integration
- Build a shared Google Sheet content tracker for ongoing pin management
- Deliver a monthly content calendar template
Phase 2: Monthly Retainer ($450/month | 3-month commitment to start)
This is a 3-month retainer with a performance review at the end of the term. Continuation is based on results: traffic growth, click-through rates, and affiliate activity.
- Schedule 15–25 pins per week via Tailwind using original content only (no third-party or curated content without prior approval)
- Write SEO-optimized pin descriptions for all content
- Repurpose new Instagram and TikTok content for Pinterest weekly
- Maintain shoppable product pins and catalog health
- Populate and maintain the shared content tracker monthly
- Deliver a monthly analytics report with traffic, click-through, and top performing pin data
Content Categories (you must understand which link destination applies to each pin):
- Shoppable lifestyle content (outfits, beauty, home, travel essentials) → link to specific LTK post, never the LTK homepage
- Product catalog content → link to specific Shopify product page
-Editorial and video content (hotel reviews, travel, personal brand moments) → link to TikTok or YouTube Shorts first; Instagram only if the content does not exist on either platform
You're a fit if you:
- Can show Pinterest accounts you've grown with measurable traffic or sales results
- Have recent experience (work from 2024 and beyond)
- Understand Pinterest SEO deeply (keyword research, board optimization, pin descriptions as search copy)
- Have hands-on Tailwind experience
- Have worked with affiliate linking on Pinterest before (LTK experience is a plus)
- Understand the difference between Pinterest as a sales driver vs. a discovery funnel
- Are detail-oriented enough to maintain a content tracker without being reminded
Please include in your application:
- Pinterest accounts you've managed with before/after monthly view or traffic stats from the last 12 months
- 2–3 examples of pin descriptions you've written
- Your approach to keyword research for Pinterest
- Experience with affiliate platforms on Pinterest, especially LTK
- Your preferred reporting method
How I Work:
I'm a hands-on creative director, not a micromanager. Before we start, I expect that you'll ask the right questions so we're fully aligned on direction; I'd rather over-communicate upfront than correct mistakes later. Once we've established guidelines, I trust you to execute within them without constant oversight. I will approve the initial creative direction, after which you have autonomy to create and schedule content within those guardrails.
