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Brand Builder

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Job Title : Brand Builder

Location : Kuala Lumpur, Malaysia

About ParagonCorp Malaysia

ParagonCorp is a leading consumer goods company with over 40 years of heritage in Southeast Asia. Our beauty and personal care brands like Wardah, Kahf, Emina, MakeOver , and others are loved by millions for their innovation, creativity, and purpose.

We’re building a digitally empowered, bold, and creative team in Malaysia to help our brands connect with today’s consumers online and offline. If you love building brands that make an impact, this is your playground.

Role Overview

As a Brand Builder, you will help bring our brands to life and make them stand out in a crowded marketplace. This role is about creating buzz, driving engagement, and connecting with consumers where they shop, scroll, and share. You’ll work closely with Trade Marketing, E-commerce, and Sales to make sure your brand campaigns not only look good but also perform in-market.

What You’ll Do

  • Build iconic campaigns across social media, digital, and in-store channels.
  • Shape brand stories that resonate with modern consumers and make people stop, look, and engage.
  • Partner with KOLs, content creators, and agencies to bring campaigns to life.
  • Track campaign performance, learn fast, and optimize for impact.
  • Help plan and launch new products, including creative concepts, messaging, and in-market execution.
  • Work cross-functionally to make sure your campaigns convert into real business results.
  • Keep an eye on trends, pop culture, and competitors, so our brands are always relevant.
Who You Are
  • A creative thinker who loves building brands and telling stories.
  • Social media savvy - Instagram, TikTok, Shopee, and all things digital excite you.
  • Have 3–6 years in Brand Marketing, Trade Marketing, or Digital Marketing (FMCG/Beauty preferred).
  • Data-smart: you can read numbers and use them to make campaigns better.
  • Love collaboration but can also take ownership and run with your ideas.
  • Curious, adaptable, and bold so you thrive in fast-paced, fun environments.
Why You’ll Love It Here
  • Work on brands that millions of people love and trust.
  • Be part of a young, creative, and energetic team.
  • Run campaigns that you can actually see performing in the market.
  • Learn, grow, and make your mark in a company with 40 years of innovation and impact.
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