The Creative Executive (Brand & Content) plays a key role in driving the creative vision and execution of Charterhouse Malaysia’s marketing and communications initiatives. This role supports the Admissions and Marketing Department by conceptualising, designing, and delivering high-quality visual content that strengthens the school’s brand presence across all media platforms.
Working closely with the Head of Admissions and Marketing, the Creative Executive (Brand & Content) will be responsible for producing compelling marketing assets and ensuring brand consistency across all campaigns, both online and offline.
Responsibilities:
· To assist the Head of Admissions and Marketing to ensure the marketing communication meets the quality and brand standards required by Charterhouse Asia.
· To assist the Head of Admissions and Marketing to drive quality lead generation activity for the school across digital and offline marketing channels to meet agreed targets.
· Conceptualise, design, and produce engaging marketing materials, including brochures, digital banners, social media content and updates, videos, advertisements, email newsletters and event collaterals.
· Plan, capture, and produce photography and videography content for marketing campaigns, school events, and day-to-day school activities.
· Manage the content calendar and ensure timely delivery of all content assets.
· Analyse and measure the effectiveness of content marketing campaigns and use data to drive continuous improvement.
· Translate creative concepts into effective visuals that align with the school’s brand identity and marketing objectives.
· Manage end-to-end creative production for print and digital campaigns, ensuring timely delivery and quality output.
· Provide creative direction and support for photography and videography projects, including briefing external photographers and videographers.
· Liaise with external agencies, printers, and vendors to ensure smooth coordination and execution of marketing projects.
· Support social media content creation, digital campaigns, and media placement when required.
· Maintain an organised library of design assets, templates, and marketing collaterals.
· Research and recommend new creative trends, tools, and technologies to enhance visual storytelling and production efficiency.
· Collaborate with internal stakeholders, such as subject matter experts and educators, to develop content that is accurate, informative, and educational.
· Assist in other marketing-related duties as assigned by the Head of Admissions and Marketing.
Qualifications:
- Bachelor’s degree in Mass Communication, Media, Creative Advertising, Graphic Design, or a related field.
Experience:
- Minimum 2-5 years of relevant experience in Advertising, Media, or Creative Design - preferably within the education, lifestyle, or premium brand sectors.
- Experience working in or with an international school environment is highly preferred.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and other design tools.
- Strong design sense, visual storytelling ability, and attention to detail.
- Familiarity with photography, videography, and digital content creation is an advantage.
- Able to manage multiple projects and deadlines in a fast-paced environment.
- A proactive, collaborative team player with a passion for creativity and innovation.
- Good command of both written and spoken English.
- Fluency in Mandarin / Cantonese would be an asset.
- IMMEDIATE STARTER PREFERRED.
