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Senior Brand Manager

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Position Summary The Brand Manager/Senior Brand Manager is responsible for leading and driving category growth to support the company’s business and brands’ objectives. The incumbent manages Brand/Trade Marketing, driving the development of marketing and brand strategies for assigned category/categories in Singapore, while working closely with regional and local commercial and cross-functional teams to ensure strategic and timely inputs are provided to meet business objectives.

Roles & Responsibilities

Brand Management

  • Deliver 360 marketing plans, briefs and budgets in support of total company objectives. This covers: Creative & Media, Trials, Promotions, Channel and shopper marketing, Consumer relationship management – recruitment, retention and loyalty
  • Ensure proper execution of assigned brand’s marketing operations as agreed in the brand plan.
  • Ensure adherence to the brand’s platform and expression guidelines.
  • Present overview of category and business performance during Monthly/Quarterly Business Reviews and Annual Business Planning.
  • Provide conclusion of findings and action plan from consumer research (if any).
Consumer, Competitor and Market Analysis
  • Drive consumer understanding to develop concepts that can better address consumers’ needs and attitude in marketing campaigns.
  • Guide and add value to the team in analyzing and drawing insights from all available data and how it impacts the business moving forward.
  • Drive competitors’ analysis with the team on a quarterly basis or on need basis for any change in plans or pre-emptive actions.
Partnership with Agencies
  • Responsible for day-to-day operations with all agencies and partners i.e. creative, media, promotion, PR, event, agencies ensuring proper execution of marketing plans.
  • Develop and aligned KPI with agencies.
Budget
  • Supports brand P&L governance and performance tracking
  • Manage brand’s marketing budget and continuously aiming for improved effectiveness to achieve objectives and plans.
Management and Leadership
  • Build a high-performance team through effective performance management, communication, and coaching of staff.
  • Manage assigned projects, prioritize work, and balance strategic and tactical issues across the team.
  • Drive collaboration of the team with all other cross-functional departments which has an impact on the marketing strategies or execution of plans.
  • Establish appropriate KPIs for the team in line with the company’s business and brand objectives.
Qualifications & Experience:
  • Degree in Business, Marketing, or relevant discipline from a notable university.
  • At least 10 years of working experience with a multi-national company within the FMCG industry with a strong marketing background.
  • At least 5 years in a leadership / middle management position.
  • Exposure to leading partnerships with external agencies.
  • Strong knowledge and understanding of the local media environment.
  • Well-versed in Brand, digital, channel, and shopper marketing.
Important Note: PT Trust Recruit Indonesia is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA). Please read our privacy statement on our corporate website www.trustrecruit.co.id
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