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Shoppertainment Management

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Job Title: Shoppertainment Management

Location: Kuala Lumpur, Malaysia

About ParagonCorp Malaysia

ParagonCorp is a leading consumer goods company with over 40 years of heritage in Southeast Asia. Our beauty and personal care brands like Wardah, Kahf, Emina, MakeOver, and others are loved by millions for their quality, innovation, and purpose .

As we expand in Malaysia, we are investing in Shoppertainment —the next frontier of e-commerce where livestreaming, social selling, and digital experiences meet. This is your chance to lead the growth of a fast-moving, digital-first commerce ecosystem .

Role Overview

As the Shoppertainment Manager / Executive , you will be responsible for driving ParagonCorp’s livestream e-commerce ecosystem , including livestream shows, live hosts, and digital engagement campaigns. Your role is to plan, execute, and optimize live commerce campaigns , ensuring engagement, brand consistency, and revenue growth across platforms like TikTok Shop, Shopee Live, and other social commerce channels.

You will collaborate with Marketing, Brand, E-commerce, and KOL/Influencer teams to create compelling, conversion-driven content that resonates with consumers.

Key Responsibilities

  • Manage the end-to-end Shoppertainment ecosystem including livestream scheduling, content planning, and host coordination.
  • Recruit, train, and coordinate live hosts, influencers, and affiliates for livestream sessions.
  • Collaborate with Brand, Trade Marketing, and E-commerce teams to align campaigns with promotions and product launches.
  • Plan and execute livestream content that drives engagement, conversion, and sales.
  • Monitor and analyze livestream performance metrics (viewership, engagement, GMV, conversion rates) and optimize future campaigns.
  • Ensure brand messaging and presentation are consistent across all livestream events .
  • Stay up-to-date on shoppertainment trends, social commerce best practices, and competitor activities .
  • Manage budgets, incentives, and campaign logistics for live commerce initiatives.
  • Work closely with platforms (Shopee, Lazada, TikTok Shop) and agencies to maximize campaign reach and impact .
Ideal Candidate Profile
  • Bachelor’s Degree in Marketing, Business, Communications, or related field.
  • 4–6 years of experience in e-commerce, live commerce, or digital marketing , preferably in FMCG or beauty.
  • Experience in livestreaming, influencer marketing, or Shoppertainment campaigns is a plus.
  • Strong understanding of social commerce platforms (TikTok Shop, Shopee Live, Lazada Live, etc.).
  • Excellent communication, presentation, and storytelling skills .
  • Data-driven mindset with ability to analyze performance and optimize campaigns .
  • Creative, energetic, and adaptable in a fast-moving digital environment.
Why Join Us? You will play a pivotal role in shaping the future of live commerce for ParagonCorp Malaysia . This role offers hands-on experience in a cutting-edge e-commerce ecosystem , direct impact on sales, and exposure to creative, digital-first marketing campaigns.
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